It has been said that the main purpose of any business is not profit, but to find, keep and grow the right customers. If a business does this successfully then profits will be the result.

Further, every business must provide customers with complete satisfaction – satisfied customers do leave; therefore, a business must provide complete satisfaction.

We have developed an e-book “How to completely satisfy your customers” to help you and your business provide an experience that will keep them coming back.

By building better relationships with your customers you are better placed to not only keep them but to make more money from them. All too often the focus of business is on winning more customers, often at the expense of existing ones, when it’s a proven fact it can cost up to 5 times more to find a new customer than to keep an existing customer happy. Consider also the lifetime value of a customer, and many businesses are simply throwing money away by not investing more time and effort into their existing customer base.

We provide you with the critical “Must Do’s” to provide excellent customer service which will stand your business in good stead going forward. And if you’re thinking all your customers think about is price – only 19% of customers are price driven. The remaining 81% are driven by other factors. We will show you what these are and how to develop them in your business.

If you want to know how well you’re performing for your customers, it’s easy … ask them! We provide you with some easy to use templates to run customer surveys and find out how you’re performing, not how you think you’re performing. As the saying goes, “if you can’t measure it, how can you improve it?”