A well thought out business plan and strategy is more important now than ever before in today’s fast paced and competitive environment. Unfortunately, most books and guides on business planning are too concerned with filling in template headings with generic answers. It is our experience that having a 20-page business plan full of motherhood statements and lots of words may look impressive for your bank manager, but chances are it’s just going to sit on your shelf and not be used.

Our e-book “How to develop a Two Page Business Plan” on the other hand teaches you practically how to work through the key areas of your business so that the result is a working document that means something!

How is our approach different? Well, we look at each component of a business plan and provide you with the tools to come up with strategies and action plans that will improve your business.

We show you how to develop and articulate a business vision and a mission statement, help determine what the core values of your business are, show you a technique to develop a sustainable competitive advantage, help you develop a unique selling proposition, conduct a strategic SWOT analysis and how to identify, prioritise and action all your business issues.

Finally, we show you how to condense these areas into a two-page business plan that becomes a workable document that you’ll want to visit and work on often.