The main objective of every small business should be to sell it at some point and provide the owner/s with a significant capital sum in return for all the hard work, time and money invested in it.

In order to do that, of course, it must be profitable over a sustained period to be attractive for another business to want to buy it.

There are many ways to increase the profits of a business, however, they all essentially come under 5 fundamental ways:

• increase sales
• reduce the cost of sales (cos) / increase the gross profit
• reduce overheads
• increase prices
• become more efficient

In our e-book “Profit Improvement Strategies that work”, we provide you with proven ideas and strategies in each of the 5 areas that you can implement into your business immediately to get better results.

It is often difficult to make sudden, big changes in today’s competitive business environment, but we’ll show you this is not always necessary to get impressive results. By achieving a small increase in each of these areas, we will show you that the results can be staggering – for example, by increasing sales by a modest 1%, increasing the gross profit by 1%, reducing overheads by 1% and increasing prices by 1%, the overall effect is a 23% increase in net profit.

Rather than concentrate on just “more sales’ over everything else, devastating cost cuts or price increases that reflect ‘catch-up’ and potentially lose customers, a balanced approach can achieve better results for your business.